I am finalizing details (like which power adapter will work for my Mac laptop) for my trip to Brazil. In Sao Paulo, I will speak at the Adventure Travel Trade Association's (ATTA) World Summit. I have attended this organization's world summits in Seattle ('06), and Whistler, British Columbia ('07). This is ATTA's first summit held in South America. Its timing and location coincide with the 10th annual Adventure Sports Fair, Sept. 4-7, which is expected to draw up to 60,000 visitors.
I fly out of San Francisco Airport on Saturday, August 30 and arrive in Florianópolis, Brazil, Sunday, August 31, to start a three-day whale watching trip which will take place at the eco-resort Vida Sol e Mar.
The ATTA conference begins Sept. 3. I will join two co-panelists on Saturday, Sept. 6 to present this topic (as listed in the schedule):
Beyond the Press Release: Creative Strategies for Increased
Media (and Consumer) Visibility
Learn from journalists and news service providers how to look
beyond the press release to access a much broader audience
for your special news - in addition to print media, think TV, radio,
blogs and more. Learn how news services increase visibility
through popular search engines, creating photo and/or video
libraries for journalist/reporter access, establishing media/
press centers that positions you/your company as THE experts,
develop expert blogs with regular news updates, and much more.
Nancy Harrison, Adventure Travel Media Source - USA
Karen Kefauver, Freelance Journalist- USA
Kiko Nogueira, Editor Abril - BRAZIL
I can't even begin to comprehend how jealous I am about your trip. If nothing else than the food and drink in Brazil. You are in for a serious treat. Here are some highlights:
ReplyDelete(1) Juice Bars. Every one of them puts Jamba to shame. Not only cheaper and fresher, but filled with fruits from the Amazon that you've never heard of. Amazing. I highly recommend drinking as much mamao com leche (papaya milkshake) as you can stomach.
(2) Churrascaria. Churrascaria is what all steakhouses want to be when they grow up. It's an experience you can't miss. If you can find one where they mix caiprinhias tableside, all the better.
(3) Feijoada. This is the Brazilian national dis. It's a conglomeration of black beans and pork bits served with kale and manioc flour. My rabbi would have a heart attack if he knew I even coveted this stuff let alone consumed it, but it's so damn good, I can't help myself. It was originally a dish eaten by slaves and so traditionally comes with some pork "offcuts". If you're not into snouts and ears, try it at a slightly westernized place first.
Have fun! Be safe!
One thing I forgot to mention about the food in Brazil. I'm not sure what your itinerary, but hopefully it will take you to Rio. It'd be a shame if it didn't. It's possible that all the major beaches in Brazil are like the ones in Rio, which are a movable feast in reverse (the food moves while you sunbathe). Anyway, if you go to Rio, visit Copa, Ipanema or Leblon and you will see (and experience) what has to be the best beach food scene in the world.
ReplyDeleteWhile you sit there soaking up the sun and people watching, a stream of hawkers selling all sorts of edibles will be making their way up and down the beach. You've got the guy with the cooler full of sandwich fixings who makes custom sandwiches. You've got the guys with the mini-grills who fire up skewers of shrimp or cheese with oregano or calamari all while you wait. You've got the guy lugging around baskets of abacaxi (pineapples) who will slice and dice them open for you for next to nothing. Guys selling cold drinks. Guys selling ice cream. Guys selling grilled corn on the cob. Guys selling ice cold coconuts. If you don't find anything you like, there are kiosks every couple of hundred feet selling all sorts of tasty treats. I don't know how people there stay in such great shape will all those temptations around, but somehow they manage.
Bon Appetite!