Karen, hard at work, talking to tour operator Javier Lopez of Cascada Travel at the Expo Center Imigrantes in Sao Paulo, Friday, Sept. 5.
Today's update: Two is the magic number!
2 a.m. - Last night, the time I caught a taxi back to my hotel, Green Place Flat. Dinner at an outdoor downtown cafe was at 10 p.m., followed by dancing at another place, til 1:30 a.m.
It was my first time out in Sao Paulo. It was fun to be with a lively group of international friends from the ATTA convention - and far away from the hotel and convention center. It was authentic Brazil!
2 - Number of caipirinhas I drank last night. Since this is THE drink of Brazil, it was my duty to try it! The first one was so delicious and sweet, I had to have a second. Then I realized how strong they are!
2 - Hours of sleep, maybe a little more. I caught the taxi at 2 a.m. and was in bed by 3 a.m. I slept on and off til I got up at 7:30 a.m. today.
2 - Hours of panic this morning on two issues: 1. I am almost completely out of money. Tried two ATM machines so far, and can't get any money using my WAMU bank card. I'm spending a small fortune in taxi fare. I must resolve this money problem immediately! 2. I found my Apple power cord in the Lost and Found today at the expo after leaving it behind yesterday.
2 p.m. - The hour today that I join Nancy Harrison of ATMS, a media news service, to give my presentation, see below.
2 - More days of conference - today and tomorrow! Tomorrow won't be too much work: I am going whitewater rafting as part of the conference Day Outside!
Ciao!
Track 3 - Public Relations Atacama Room
Beyond the Press Release: Creative Strategies for Increased Media
(and consumer) Visibility
Learn how to look beyond the press release to access a much broader
audience for your special news. Learn how news services increase
visibility through popular search engines, creating photo and/or video
libraries for journalist access, establishing media/press centers that
positions you/your company as THE experts.
Nancy Harrison, Adventure Travel Media Source - USA
Karen Kefauver, Freelance Journalist - USA
Kiko Nogueira, Editora Abril - BRA
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