Monday, August 25, 2008

Karen's Presentation Topic for Adventure Travel Trade Association Summit in Brazil

I am finalizing details (like which power adapter will work for my Mac laptop) for my trip to Brazil. In Sao Paulo, I will speak at the Adventure Travel Trade Association's (ATTA) World Summit. I have attended this organization's world summits in Seattle ('06), and Whistler, British Columbia ('07). This is ATTA's first summit held in South America. Its timing and location coincide with the 10th annual Adventure Sports Fair, Sept. 4-7, which is expected to draw up to 60,000 visitors.

I fly out of San Francisco Airport on Saturday, August 30 and arrive in Florianópolis, Brazil, Sunday, August 31, to start a three-day whale watching trip which will take place at the eco-resort Vida Sol e Mar.

The ATTA conference begins Sept. 3. I will join two co-panelists on Saturday, Sept. 6 to present this topic (as listed in the schedule):

Beyond the Press Release: Creative Strategies for Increased
Media (and Consumer) Visibility
Learn from journalists and news service providers how to look
beyond the press release to access a much broader audience
for your special news - in addition to print media, think TV, radio,
blogs and more. Learn how news services increase visibility
through popular search engines, creating photo and/or video
libraries for journalist/reporter access, establishing media/
press centers that positions you/your company as THE experts,
develop expert blogs with regular news updates, and much more.

Nancy Harrison, Adventure Travel Media Source - USA
Karen Kefauver, Freelance Journalist- USA
Kiko Nogueira, Editor Abril - BRAZIL